Drinkaware are trying to get the general public to be more aware of their alcohol intake by showing how many calories there are in certain drinks. Apparently one pint of beer is the same as one burger.
It seems that most people are very aware of their calorie intake in food but have no clue how many calories they are consuming in the alcohol they drink.
Many are making healthy lifestyle choices as regards food but are reluctant to change their drinking habits. Sharing a bottle of wine with a friend is the same as one slice of cheesecake the survey shows.
Many dieters seem to have a blind spot when it comes to alcohol calorie intake and only one in ten are thinking about tracking the amount of drink they consume.
As alcohol abuse causes concern it seems that the Drinkaware website is trying a new angle on the problem.