Calls likely to grow for ban on alcohol advertising in sport

SPORTS bodies are bracing themselves for more calls to ban alcohol sponsorship and advertising when a major scientific study comes out.
Expert Dr Kerry O’Brien believes sports, mainly ­football and rugby, are being misused to promote drinks.
Dr O’Brien said: “Alcohol advertising and sponsorship in sport is a problem. Why would the alcohol industry spend so much of its ­advertising and sponsorship budget in sport unless it increased the number of drinkers and the amount of alcohol consumed?”
 
The Manchester University psychologist is expected to release his landmark study into the influence of alcohol on sport next year.
Any move would be resisted by the alcohol industry, which believes its funds help generate interest in sport and promote healthy lifestyles.
But Dr O’Brien stated cash from alcohol taxes could make up any shortfall.